Fashion

Ralph Lauren is to the American way of life what the Eiffel Tower is to Paris: its symbol. This icon, born in New York, embodies the values and fundamentals of the American dream.

A Parisian brand with a strong Oriental influence, Dice Kayek has chosen to open its first boutique in Saint-Germain-des-Prés. And that’s no coincidence!

This winter, Louis Vuitton is celebrating the holiday season in its shopping windows, inspired by the tradition of Christmas illuminations.

A new boutique decorated like a boudoir, where you can claim your femininity, in red and black of course!

The French lingerie brand shakes up the aesthetic dictates through its new collection which sublimates women’s bodies.

The French designer continues to encourage women asserting their personality through a line of shoes and handbags in the service of good sense.

While Saint-Germain-des-Prés is a haven for cultural life, the practice of sport is also a strong part of the scene. Running in the park or on the waterfront, sweating at the gym: there are just as many reasons to visit Ron Dorff, the new chic sportswear shop in Rive Gauche. 

On the occasion of its 70th anniversary, Maison Simone Pérèle is getting a makeover: a brand new line, two new ambassadors and a capsule wedding collection.

Atailoring business established in Annecy since 1952, Fusalp is synonymous with winter sports. And for good reason: they invented the modern stirrup-pants worn over the shoes, and then the one-piece ski suit that transforms any skier into a Queen of the slopes! The...

The Burberry brand, founded in 1856 and part of the DNA of British culture, invented the trench coat: an iconic cult item, often copied, never equalled. Hollywood glorified it through celebrities such as Humphrey Bogart, Audrey Hepburn and Gary Cooper. Creative and...

The light is always of the essence at Avril Gau. No rhinestones or glitter, yet enough brightness to dazzle the fans of its leathers in intense colours. So, city dwellers, enjoy; the boots of the winter 2017 are clicking on the pavement with style. And for the most...

If the area of Saint-Germain-des-Prés is full of famous and luxurious brands, it also reserves some chic and affordable surprises, such as JAQK, menswear from Lille. Since 1 October, this brand, created in 2010 by six friends who enjoyed to get together to go to the...

The indefatigable, the Andy Warhol of fashion, Karl Lagerfeld, is coming to the beach this summer.

Photo © Frédéric Lucano The intimate boutique of Avril Gau can be found in the quiet street of rue des Quatre-Vents. “The shop is tiny, a bit tucked away, but it’s our favorite, explains the designer smilingly. Either you stumble across it or… you really go looking...

By working with the iconoclast Jeff Koons, one of the most famous contemporary artists, the creator of the Inflatable Rabbit –made in stainless steel in 1986– and the Balloon Dogs, considered by most collectors as one of the emblematic works of the end of the 20th...

The former piscine of the Lutetia, a real Art Deco treasure, has been home to the 1,500 m2 Hermès concept store since 2010. The main staircase, the mosaiques, and the “diving board” where you can have tea with a view over the former basin, are really worth a visit....

On 1st September, the Swiss-Dutch cashmere brand, Repeat, opened its first Paris store on boulevard Saint-Germain, indicating its strategy of developing its own-brand distribution network in France.

© LOUIS VUITTON MALLETIER – STÉPHANE MURATET The divine House is born! It’s almost natural that, after nine months of gestation, and under the leadership of its architect, Peter Marino, Louis Vuitton unveils its new face to Parisians and tourists from all over the...