Fashion

The Burberry brand, founded in 1856 and part of the DNA of British culture, invented the trench coat: an iconic cult item, often copied, never equalled. Hollywood glorified it through celebrities such as Humphrey Bogart, Audrey Hepburn and Gary Cooper. Creative and...

The light is always of the essence at Avril Gau. No rhinestones or glitter, yet enough brightness to dazzle the fans of its leathers in intense colours. So, city dwellers, enjoy; the boots of the winter 2017 are clicking on the pavement with style. And for the most...

If the area of Saint-Germain-des-Prés is full of famous and luxurious brands, it also reserves some chic and affordable surprises, such as JAQK, menswear from Lille. Since 1 October, this brand, created in 2010 by six friends who enjoyed to get together to go to the...

The indefatigable, the Andy Warhol of fashion, Karl Lagerfeld, is coming to the beach this summer.

Photo © Frédéric Lucano The intimate boutique of Avril Gau can be found in the quiet street of rue des Quatre-Vents. “The shop is tiny, a bit tucked away, but it’s our favorite, explains the designer smilingly. Either you stumble across it or… you really go looking...

By working with the iconoclast Jeff Koons, one of the most famous contemporary artists, the creator of the Inflatable Rabbit –made in stainless steel in 1986– and the Balloon Dogs, considered by most collectors as one of the emblematic works of the end of the 20th...

The former piscine of the Lutetia, a real Art Deco treasure, has been home to the 1,500 m2 Hermès concept store since 2010. The main staircase, the mosaiques, and the “diving board” where you can have tea with a view over the former basin, are really worth a visit....

On 1st September, the Swiss-Dutch cashmere brand, Repeat, opened its first Paris store on boulevard Saint-Germain, indicating its strategy of developing its own-brand distribution network in France.

© LOUIS VUITTON MALLETIER – STÉPHANE MURATET The divine House is born! It’s almost natural that, after nine months of gestation, and under the leadership of its architect, Peter Marino, Louis Vuitton unveils its new face to Parisians and tourists from all over the...

Under the large atrium of the sublime brand, sun is shining at Christian Lacroix! The new line of sunglasses is flirting, the famous pillows are adorned with flowers and mixed colourful shoes are fulfilling their Californian dreams alongside silky beach towels by the...

Photo © LOUIS VUITTON MALLETIER / Stéphane MURATET When it’s the work of Louis Vuitton’s (Céline’s, Chanel’s, Dior’s, Guerlain’s, Bulgari’s as well) iconoclastic star-architect Peter Marino, currently in charge of the redesign of the brand’s shop in Saint-Germain, one...

Going by the name of “French loafers”, the House Galet is a world of canvas, exotic leathers, suede and pony skin style and models that you’ll discover at this stylish label from rue de l’Odéon. By reinterpreting the classical shape of the slipper, with the great idea...

Open since last September, the Bernardin store has quickly established itself as a men’s elegance fashion hotspot in Saint-Germain-des-Prés. From classics (John Smedley or Stetson) to the best designers (A.B.C.L Japan or Arpenteur), the range is wide at the image of...

Sandra Bilboé is an artist. This vivacious Franco-Brazilian woman paints on glass. Her work reflects her childhood spent in the heat of the equatorial forest, the joy of a shimmering life, where colours seem to spin like the beginning of a firework! The transparency...

The famous fur-collared aviator jacket, success story of the brand, literally flew off the  shelves, and now we’re in a spin over the new collection of bags. The quality of the leather - Mac Douglas’ signature - the finish of the exquisite lines, the beautiful summery...

A spectacle-maker’s style  « Glasses give a signature look ». Nothing predisposed Valérie Carlotti to take an interest in the world of spectacles, except perhaps her insatiable curiosity and sharp aesthetic sensibility, but her establishment, a stone’s throw from...

Exclusive, hand-made line for hot-stepping on the streets of Saint-Germain Marie and Armelle have opened two boutiques: one for shoes and accessories and the other for ready-to-wear clothing, under the same name: « Germaine Pratinette ». They have a shared philosophy:...

Unique trousers for every occasion 2015 marked a turning point for this brand, well loved by established fashion houses and connoisseurs of a well cut trouser alike. With expertise garnered from experience producing for Hermès, Givenchy, Burberry and Yves...