Fashion

The person who said that style does not make the woman simply has no idea where to go for shopping.

Discreet audacity in the service of the chic

Photo © Frédéric Lucano The intimate boutique of Avril Gau can be found in the quiet street of rue des Quatre-Vents. “The shop is tiny, a bit tucked away, but it’s our favorite, explains the designer smilingly. Either you stumble across it or… you really go looking...

read more

Louis Vuitton and Jeff Koons: art in sharing

By working with the iconoclast Jeff Koons, one of the most famous contemporary artists, the creator of the Inflatable Rabbit –made in stainless steel in 1986– and the Balloon Dogs, considered by most collectors as one of the emblematic works of the end of the 20th...

read more

Hermès: when nothing but luxury will do

The former piscine of the Lutetia, a real Art Deco treasure, has been home to the 1,500 m2 Hermès concept store since 2010. The main staircase, the mosaiques, and the “diving board” where you can have tea with a view over the former basin, are really worth a visit....

read more

Repeat: the cashmere fashion

On 1st September, the Swiss-Dutch cashmere brand, Repeat, opened its first Paris store on boulevard Saint-Germain, indicating its strategy of developing its own-brand distribution network in France.

read more

Louis Vuitton: the art of travel

© LOUIS VUITTON MALLETIER – STÉPHANE MURATET The divine House is born! It’s almost natural that, after nine months of gestation, and under the leadership of its architect, Peter Marino, Louis Vuitton unveils its new face to Parisians and tourists from all over the...

read more

Christian Lacroix’ original sketches

Under the large atrium of the sublime brand, sun is shining at Christian Lacroix! The new line of sunglasses is flirting, the famous pillows are adorned with flowers and mixed colourful shoes are fulfilling their Californian dreams alongside silky beach towels by the...

read more

Vuitton, a unique concept opening mid-September

Photo © LOUIS VUITTON MALLETIER / Stéphane MURATET When it’s the work of Louis Vuitton’s (Céline’s, Chanel’s, Dior’s, Guerlain’s, Bulgari’s as well) iconoclastic star-architect Peter Marino, currently in charge of the redesign of the brand’s shop in Saint-Germain, one...

read more

Victoire, another idea of fashion

What have Inès de la Fressange and Jodie Foster in common? They are both fond of Victoire! It must be said that the opening of the first store, in the 60’s, on the eponymous square, sounded like a small revolution. Because Victoire is no less than the first prestige...

read more

GALET, exceptional French loafers

Going by the name of “French loafers”, the House Galet is a world of canvas, exotic leathers, suede and pony skin style and models that you’ll discover at this stylish label from rue de l’Odéon. By reinterpreting the classical shape of the slipper, with the great idea...

read more

Bernardin, authentic elegance

Open since last September, the Bernardin store has quickly established itself as a men’s elegance fashion hotspot in Saint-Germain-des-Prés. From classics (John Smedley or Stetson) to the best designers (A.B.C.L Japan or Arpenteur), the range is wide at the image of...

read more

Sandra Biloé, when art is fashionable

Sandra Bilboé is an artist. This vivacious Franco-Brazilian woman paints on glass. Her work reflects her childhood spent in the heat of the equatorial forest, the joy of a shimmering life, where colours seem to spin like the beginning of a firework! The transparency...

read more

Let yourself go at Mac Douglas

The famous fur-collared aviator jacket, success story of the brand, literally flew off the  shelves, and now we’re in a spin over the new collection of bags. The quality of the leather - Mac Douglas’ signature - the finish of the exquisite lines, the beautiful summery...

read more

Carlotti

A spectacle-maker’s style  « Glasses give a signature look ». Nothing predisposed Valérie Carlotti to take an interest in the world of spectacles, except perhaps her insatiable curiosity and sharp aesthetic sensibility, but her establishment, a stone’s throw from...

read more

Germaine Pratinette

Exclusive, hand-made line for hot-stepping on the streets of Saint-Germain Marie and Armelle have opened two boutiques: one for shoes and accessories and the other for ready-to-wear clothing, under the same name: « Germaine Pratinette ». They have a shared philosophy:...

read more

Bernard Zins

Unique trousers for every occasion 2015 marked a turning point for this brand, well loved by established fashion houses and connoisseurs of a well cut trouser alike. With expertise garnered from experience producing for Hermès, Givenchy, Burberry and Yves...

read more

Rowena Forrest

If we were to mention fashion and Congo, what would come to mind? Bright colors, bold African prints perhaps? And what about Milan? Haute couture, fashion shows… And what if we were to say Congo, Johannesburg, Milan and Paris? There’d be just one response: fashion...

read more

Agent provocateur: underwear, under where!

Tempting! The famous British company has launched a new sparkling, enticing collection “for all women”. This new line has been inspired by all of our sex-appeal icons, temptress extreme! The designers have enhanced the collection with glamorous sequins, retro corsets...

read more