Fashion

The person who said that style does not make the woman simply has no idea where to go for shopping.

Fusalp: sporty chic in the city

Atailoring business established in Annecy since 1952, Fusalp is synonymous with winter sports. And for good reason: they invented the modern stirrup-pants worn over the shoes, and then the one-piece ski suit that transforms any skier into a Queen of the slopes! The...

read more

Burberry: never without my Car Coat!

The Burberry brand, founded in 1856 and part of the DNA of British culture, invented the trench coat: an iconic cult item, often copied, never equalled. Hollywood glorified it through celebrities such as Humphrey Bogart, Audrey Hepburn and Gary Cooper. Creative and...

read more

Avril Gau: bright footwear for women on the go

The light is always of the essence at Avril Gau. No rhinestones or glitter, yet enough brightness to dazzle the fans of its leathers in intense colours. So, city dwellers, enjoy; the boots of the winter 2017 are clicking on the pavement with style. And for the most...

read more

JAQK: limited offer for gentlemen

If the area of Saint-Germain-des-Prés is full of famous and luxurious brands, it also reserves some chic and affordable surprises, such as JAQK, menswear from Lille. Since 1 October, this brand, created in 2010 by six friends who enjoyed to get together to go to the...

read more

Discreet audacity in the service of the chic

Photo © Frédéric Lucano The intimate boutique of Avril Gau can be found in the quiet street of rue des Quatre-Vents. “The shop is tiny, a bit tucked away, but it’s our favorite, explains the designer smilingly. Either you stumble across it or… you really go looking...

read more

Louis Vuitton and Jeff Koons: art in sharing

By working with the iconoclast Jeff Koons, one of the most famous contemporary artists, the creator of the Inflatable Rabbit –made in stainless steel in 1986– and the Balloon Dogs, considered by most collectors as one of the emblematic works of the end of the 20th...

read more

Hermès: when nothing but luxury will do

The former piscine of the Lutetia, a real Art Deco treasure, has been home to the 1,500 m2 Hermès concept store since 2010. The main staircase, the mosaiques, and the “diving board” where you can have tea with a view over the former basin, are really worth a visit....

read more

Repeat: the cashmere fashion

On 1st September, the Swiss-Dutch cashmere brand, Repeat, opened its first Paris store on boulevard Saint-Germain, indicating its strategy of developing its own-brand distribution network in France.

read more

Louis Vuitton: the art of travel

© LOUIS VUITTON MALLETIER – STÉPHANE MURATET The divine House is born! It’s almost natural that, after nine months of gestation, and under the leadership of its architect, Peter Marino, Louis Vuitton unveils its new face to Parisians and tourists from all over the...

read more

Christian Lacroix’ original sketches

Under the large atrium of the sublime brand, sun is shining at Christian Lacroix! The new line of sunglasses is flirting, the famous pillows are adorned with flowers and mixed colourful shoes are fulfilling their Californian dreams alongside silky beach towels by the...

read more

Vuitton, a unique concept opening mid-September

Photo © LOUIS VUITTON MALLETIER / Stéphane MURATET When it’s the work of Louis Vuitton’s (Céline’s, Chanel’s, Dior’s, Guerlain’s, Bulgari’s as well) iconoclastic star-architect Peter Marino, currently in charge of the redesign of the brand’s shop in Saint-Germain, one...

read more

Victoire, another idea of fashion

What have Inès de la Fressange and Jodie Foster in common? They are both fond of Victoire! It must be said that the opening of the first store, in the 60’s, on the eponymous square, sounded like a small revolution. Because Victoire is no less than the first prestige...

read more

GALET, exceptional French loafers

Going by the name of “French loafers”, the House Galet is a world of canvas, exotic leathers, suede and pony skin style and models that you’ll discover at this stylish label from rue de l’Odéon. By reinterpreting the classical shape of the slipper, with the great idea...

read more

Bernardin, authentic elegance

Open since last September, the Bernardin store has quickly established itself as a men’s elegance fashion hotspot in Saint-Germain-des-Prés. From classics (John Smedley or Stetson) to the best designers (A.B.C.L Japan or Arpenteur), the range is wide at the image of...

read more

Sandra Biloé, when art is fashionable

Sandra Bilboé is an artist. This vivacious Franco-Brazilian woman paints on glass. Her work reflects her childhood spent in the heat of the equatorial forest, the joy of a shimmering life, where colours seem to spin like the beginning of a firework! The transparency...

read more

Let yourself go at Mac Douglas

The famous fur-collared aviator jacket, success story of the brand, literally flew off the  shelves, and now we’re in a spin over the new collection of bags. The quality of the leather - Mac Douglas’ signature - the finish of the exquisite lines, the beautiful summery...

read more

Carlotti

A spectacle-maker’s style  « Glasses give a signature look ». Nothing predisposed Valérie Carlotti to take an interest in the world of spectacles, except perhaps her insatiable curiosity and sharp aesthetic sensibility, but her establishment, a stone’s throw from...

read more