The renowned home decoration house is taking a new direction this winter, adopting a more urban tone with steel and dark wood playing the lead roles.
True to its country-home roots, Flamant nonetheless evolves with each collection and, this winter, draws closer to the younger generations. The numerous new interior items such as the Björn wardrobe, the Lana buffet, or the Urban line are inspired by a more urban aesthetic and frequently feature steel and dark wood,sometimes in surprising combinations. Together, they create contemporary interiors where imposing black objects and sober lines alternate with warm greys and lightweight materials. The multiple shades of brown, cognac leather, and warm wood essences establish a cosy ambiance that invites comfortable living. Flamant even revisits the famous Scottish tartan by combining dark green and pastel purple. “We’ve taken this more contemporary turn, but we maintain our roots, which means a strong tradition of family furniture in noble materials such as oak and linen,” explains Arnaud Garel, director of the Rue de l’Abbaye boutique.
Both classic and new Flamant styles are, of course, available to discover in-store at the end of this year. “It’s a special time of year for us, with some very fine Christmas decorations. Families gather, and we have grandchildren accompanying their grandmothers, each making their purchases,” recounts Arnaud Garel, who promises an “enchanted” surprise for the two weekends leading up to Christmas Eve!
Finally, Flamant’s online store has been redesigned. Navigation has been optimized, and numerous ambiance images have been added. Each piece of furniture or decorative object is numbered and easily searchable on the site with just a single click. The experience is therefore even more enjoyable. Now all you have to do is imagine your new interior…
8, rue de l’Abbaye – 75006 Paris
+33 1 56 81 12 40 – www.flamant.com
At the BHV: 52, rue de Rivoli – 75004 Paris
1, avenue Victor Hugo – 13100 Aix-en-Provence