To modernise jams: well there’s a crazy challenge that Lise Bienaimé took on five years ago when leaving the luxury cosmetics industry. Daughter of a small grocer, she revived her childhood passion for jams and marmalades and her new shop, “La Chambre aux Confitures”, open for 3 months now, is enjoying the sweet taste of success. The “crazy” challenge has turned into a success story. Lise Bienaimé has created a unique concept “the jam delicatessen store”. “I am uncompromising about the quality of the fruits used: always the best possible, only when in season and picked at maturity, meaning that some jams aren’t always available”, says the young woman. “Then the manufacturing is traditional which means that fruits are prepared by hand and that we produce each jam in small quantities.” The handling of the fruit and the cooking method are essential to achieve optimal quality. And it goes without saying that no artificial colourings, flavours, nor preservatives are added to this high-quality, natural product, which is presented at some Parisian palaces at breakfast time. Alongside the classic tastes, Lise Bienaimé has added a contemporary note to the very traditional jam and multiplied exclusive creations that delight the gourmands and make for great gifts: strawberry and tonka bean, apricot and calisson, caramel and praline, green olive and almond, beer… In total there’s about a hundred different flavours that you can come and taste for free in this temple of jams. We dash!
20, rue de Buci – 75006 Paris
09 86 27 16 43 www.lachambreauxconfitures.com
Open daily from 11 a.m. until 2 p.m. and from 2.30 p.m. until 7.30 p.m.
Average cost 7.50 € for a jar of 200 g.