On the occasion of its 70th anniversary, Maison Simone Pérèle is getting a makeover: a brand new line, two new ambassadors and a capsule wedding collection.

The 1948 line, whose release is planned this autumn-winter 2018, pays tribute to Simone Pérèle and the year that the House of this young talented corset maker was established, with its must-have audacious lacing, celebrating its very essence: the symbolic basque. Created in a limited edition for the anniversary, the basque is celebrating the emancipation of women’s bodies and their real shapes by putting them in the spotlight, as well as through two new ambassadors: “The Simones”. Liberated, ambitious and elegant women chosen to embody it. Gesa Hansen, creative designer and Valentine Davase, restaurant chef, both share the values of femininity and courage that were Simone Pérèle’s 70 years ago. Icing on the cake, to discover from September: born out of the creation with jewellery designer Louise Demas, in limited edition of the 1948 line, a gold-plated necklace with bird motifs; so be prepared to take to the skies! In this new setting, opened in May 2017, you will also find the spring-summer 2018 capsule wedding collection and underwear for every type of dress: backless, strapless, empire… An ode to the woman from every angle.

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