The Louis Vuitton House continues its emotional journey with three new fragrances.
They tell the story of summer, the happiness of summer, a never-ending summer. An idea of everlasting holidays, wonderful places of leisure. They contain the sun, the sky, the sea and gardens.
An enchanted triptych in pop colours and optimistic scents. Sun Song, Cactus Garden and Afternoon Swim are the names of the three benevolent eaux de parfum that announce, sublimate and extend the beautiful season.
With—as always—the master perfumer Jacques Cavallier-Belletrud, author of the House’s olfactory works. “I dreamed of creating a perfume with airiness. Locating the sensitive frontier between a pleasant but fleeting summer eau and the permanence of a perfume that expresses itself on the skin. Sun Song, Cactus Garden and Afternoon Swim have the colour of summer, but with them, summer lasts. I created them with the same respect as with a great perfume, with rare, natural materials, with exceptional qualities. They are perfumes of light, when the notes explode and reveal their full naturalness.” And to sign the cheerfulness of these new fragrances, the House asked the multimedia artist Alex Israel to dress them and enhance their character by creating their case. Alex Israel, an artist and screenwriter, anchored in the modernity of the world around him and who uses all the vectors to express his art. He is strongly inspired by Los Angeles where he was born and lives. Through his emblematic work, for each perfume, he imagined a case associating the spirit of each fragrance with his universe. When Louis Vuitton travels in the City of Angels…
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