On 1st September, the Swiss-Dutch cashmere brand, Repeat, opened its first Paris store on boulevard Saint-Germain, indicating its strategy of developing its own-brand distribution network in France. Where indeed could be a better showcase than this chic fashion district for a brand dedicated to cashmere, a classic material, but here with a distinct designer touch. Isn’t top model Doutzen Kroes the face of the brand? Such is the identity of Repeat already since 20 years: A luxury yet affordable cashmere (from 150 € in designer style), If classic pieces are well present (pull-overs, jackets, trousers, knitted coats or ponchos – iconic styles of the House), they are mixed with a range with more variety than the competition has to offer. The styles are more in vogue with fitted and original cuts. Everyone will find their preferred style. In the store, young women looking for a trendy garment and more mature ladies with a love for the beautiful material and timeless elegance share the shopping experience. Spending time in this welcoming store entirely in stone and wood will let you discover the extensive Repeat collection, including other exclusive materials such as Merino wool, linen, silk or leather. The colours are soft, light and very refined. Now in early winter, accessories such as scarves, gloves, hats, shawls are a must, and even babies can enjoy their cashmeres thanks to an adorable mini collection. A very pretty gift idea!
181, boulevard Saint-Germain – 75007 Paris
01 43 25 96 11 – www.repeatcashmere.com