What have Inès de la Fressange and Jodie Foster in common? They are both fond of Victoire! It must be said that the opening of the first store, in the 60’s, on the eponymous square, sounded like a small revolution. Because Victoire is no less than the first prestige multi-brand concept store! If the store has its own brand “Made in Victoire”, picking up new talents is part of its DNA and selections are made following the heart and the encounters. The latest discovery: Angelo Gallamini and his colourful ponchos, totally in line with the house! A beautiful house run as family affair and where the service is “haute couture”: adjustments can be made the same day, caring and individual advice and regular customers can try clothes at home… Being trendy, yes, but not fashion victims! Lucile and Isabelle, the managers of the two shops of the 6th, give friendly fashion advice and like to help clients to make the most of themselves. Their credo: share happy moments together. A good reason for the address to be handed down from mother to daughter or from father to son for decades. Another constant: at Victoire’s, the style is defined by colours and mixes. At the men’s shop, rue du Vieux-Colombier, summer of 2016 will be marked by the triumph of indigo, Italian linen and cotton covered in “bayadères” stripes or with floral patterns and swimsuits in patchwork style! At rue Madame, women will find original silk or lace skirts, revamped men’s style shirts, big success from the latest collections, jeans in all varieties and slippers to wear with an ethnic outfit. “To mix is what we know and this season, we’ve had a lot of fun!” explains the artistic director, Florence Rouanet. First of all, fashion is a game!

Women’s store : 1, rue Madame
75006 Paris – Phone: 01 45 49 23 94

Men’s store: 15, rue du Vieux-Colombier
75006 Paris – Phone: 01 42 22 40 96